I’m attending the Social Tools Summit in San Francisco this week, and there’s a lot of great content coming out of it! In case you can’t join in-person or via live stream, and if you don’t have the time to read the entire Twitter feed, I’ve put together some of my favorite pearls of wisdom from the conference:
The challenge that a lot of companies have is that they don’t tie their social tools together. @glenng #SocialTools15
— Jen (Picard) Dewar (@jenpicard) October 27, 2015
Offer employees tools and not rules, let them determine how they should share content on social media. Don’t dictate. #SocialTools15 — Carlos Gil (@CarlosGil83) October 27, 2015
RT @kokasexton: @MandyBayArea at @SAP used a LinkedIn showcase page as a way to build employee advocacy and share content. #SocialTools15
— Kerry Noone (@KerryNoone) October 27, 2015
.@NealSchaffer has taken the stage at #SocialTools15. Great advice from Neal: pic.twitter.com/hNwE6LS9jZ — PostBeyond (@postbeyond) October 27, 2015
Employee Advocacy: Help them get 1K followers, help them w/ hashtags (@riteag), help w/images (@canva) via @martinjonesaz #SocialTools15
— Tom Treanor (@RtMixMktg) October 27, 2015
“We’re living in the age of the customer – not the seller” – @jill_rowley #socialselling #SocialTools15 — Neal Schaffer (@NealSchaffer) October 27, 2015
@jill_rowley 82% of the world’s online population can be reached via social networks #SocialTools15
— Shane Mclaughlin (@ShaneMcLaughlin) October 27, 2015
The old model is smile and dial. The new model is educate and engage, reach and teach. @jill_rowley #SocialTools15 — Jen (Picard) Dewar (@jenpicard) October 27, 2015
“No one wants to be sold, but we all want to be helped. Helping is the new selling.” – @jill_rowley #socialselling #SocialTools15
— Neal Schaffer (@NealSchaffer) October 27, 2015
If you don’t have a good writer on staff, hire one. It can often be a blocker to easily creating great content— @happyabout #SocialTools15 — juliezisman (@juliezisman) October 28, 2015
“100% of your employee base should be thought leaders” – @happyabout at #SocialTools15 #contentmarketing
— Neal Schaffer (@NealSchaffer) October 28, 2015
Love @jacobwarwick‘s #contentmarketing rec to give employees a byline if they want it. Make thought leaders not ghostwriters. #SocialTools15 — Lian Amaris (@LianAmaris) October 28, 2015
If 20 employees share same message on social media less authentic than voluntary posts via @SFerika #socialtools15 pic.twitter.com/Uqwod0bYKR
— Tom Treanor (@RtMixMktg) October 28, 2015
Whether for automation tool or #influencer, look for 3r’s – relevance, reach and resonance. Pedro Rojas @SeniorManager #SocialTools15 — dibanh (@dibanh) October 28, 2015
How to turn a ranter into a raver? Address them w/human2human approach, use the issue to learn, strengthen the relationship. #socialtools15
— Ellen Seebold (@EllenSeebold) October 28, 2015
Love @NaThomson‘s point that you need to have an escalation policy and how that can avoid a PR nightmare #takesnotes #SocialTools15 — Regina Walton (@ReginaWalton) October 28, 2015
Influencer Marketing is a hot topic at #SocialTools15. Advocates are positive loyal voices. Influencers are trusted b/c they say good & bad.
— melissa butler (@butler_mel22) October 28, 2015
Influencer Marketing is a hot topic at #SocialTools15. Advocates are positive loyal voices. Influencers are trusted b/c they say good & bad. — melissa butler (@butler_mel22) October 28, 2015
File under great to know: Humans capable of consuming 285 pieces of content/day. Thanks @britopian #SocialTools15
— Dan Nestle (@dsnestle) October 28, 2015
So much content, so little time! @Britopian #SocialTools15 pic.twitter.com/hhfGx0HNgx — PostBeyond (@postbeyond) October 28, 2015
90% of customer research is done online before they contact a sales representative, says @kevinttully #SocialTools15
— Jen (Picard) Dewar (@jenpicard) October 28, 2015
The 3 C’s of #SocialSelling success: content, conversation, conversion – according to @kevinttully #SocialTools15 — Jen (Picard) Dewar (@jenpicard) October 28, 2015
You CAN sell on social media. Share your content, make your pitch and take it offline. @kevinttully #SocialTools15
— Jen (Picard) Dewar (@jenpicard) October 28, 2015
. #socialselling panel: Buyers more likely to connect w/ sales professionals considered thought leaders. @socialtoolssmmt #SocialTools15 — Beth Blecherman (@techmama) October 28, 2015
Yes! MT @postbeyond: An overarching theme here. Humans and tools need to work harmoniously! @Compelum #SocialTools15 pic.twitter.com/McZWOV0SeV
— Tom Treanor (@RtMixMktg) October 28, 2015
Predictive analytics, CRM’s with social integration – efficiency is the big talking point here. #SocialTools15 attendees want to save time! — PostBeyond (@postbeyond) October 28, 2015
RT @DanielGHebert: And we think that’s half the fun, don’t you? 😏 #SocialTools15 @kokasexton pic.twitter.com/C0AJF4Um3D
— Debbie Miller (@TheBigDebowski) October 29, 2015
Definitely keep an eye on Social Tools Summit for future events!